Marketing specialist Needed in Canada by Request Office Services Inc

Work setting

• Business and/or industry
• Private company, corporation or industry

Key Responsibilities:

• Marketing Strategy and Campaigns:
  • Develop and implement marketing strategies and campaigns to promote products, services, and the brand.
  • Collaborate with the marketing team to create and execute multi-channel marketing plans, including digital, print, social media, and email marketing.
  • Identify target audiences and tailor marketing messages and campaigns to effectively reach and engage them.
• Content Creation and Management:
  • Create and manage engaging content for various marketing channels, including website, social media, blogs, and email newsletters.
  • Develop marketing materials such as brochures, flyers, and presentations.
  • Ensure all content is consistent with brand messaging and guidelines.
• Market Research and Analysis:
  • Conduct market research to understand industry trends, customer needs, and competitive landscape.
  • Analyze marketing data and metrics to evaluate campaign performance and ROI.
  • Prepare reports and recommendations based on data analysis to inform future marketing strategies.
• Digital Marketing:
  • Manage and optimize digital marketing campaigns, including SEO, SEM, PPC, and social media advertising.
  • Monitor and analyze website traffic and performance using tools such as Google Analytics.
  • Stay updated on digital marketing trends and best practices.
• Event Planning and Coordination:
  • Plan and coordinate marketing events, trade shows, and promotions to increase brand visibility and engagement.
  • Work with vendors and partners to execute successful events and initiatives.
• Collaboration and Communication:
  • Work closely with internal teams, such as sales and product development, to align marketing efforts with business objectives.
  • Communicate marketing plans and updates to stakeholders and ensure alignment with company goals.

Tasks

• Plan development projects
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Review and evaluate commercial or industrial development proposals
• Develop marketing strategies
• Develop and implement business plans

Supervision

• No supervision responsibility

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Outlook
• MS Windows
• MS Excel
• MS PowerPoint
• MS Word

Area of work experience

• Market analysis

Area of specialization

• Strategy
• Market research

Additional information

Work conditions and physical capabilities

• Attention to detail

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Team player
• Accurate
• Dependability
• Reliability

Qualifications:

• Education and Experience:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • years of experience in marketing, with a focus on digital marketing and content creation preferred.
• Skills and Abilities:
  • Strong understanding of marketing principles and digital marketing tools.
  • Proficiency in using marketing software and tools, including Google Analytics, SEO tools, and social media platforms.
  • Excellent written and verbal communication skills.
  • Ability to think creatively and analytically, with strong problem-solving skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
• Certifications:
  • Certifications in digital marketing or related fields (e.g., Google Ads, HubSpot) are a plus but not required.

Working Conditions:

• Ability to work in a fast-paced environment and meet deadlines.
• May require occasional travel for events or meetings.
• Standard office hours with potential for occasional evening or weekend work for events.

Compensation and Benefits:

• Competitive salary based on experience and qualifications.
• Health, dental, and vision insurance.
• Retirement savings plan.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.