Car dealership manager Needed to work in Canada by Allan Park Motor Sales

Work setting

• Automobile dealership
• Motor vehicle repair shop

Key Responsibilities:

1. Sales Management:

   • Lead and motivate a team of salespeople to achieve monthly and annual sales targets.
   • Ensure the dealership meets sales quotas for new and used vehicles.
   • Develop and execute strategies for increasing showroom traffic and closing deals.
   • Train and mentor sales staff to enhance their product knowledge and sales techniques.
   • Handle major or complex customer transactions and negotiations.

2. Customer Service:

   • Maintain high levels of customer satisfaction, resolving any complaints or issues promptly.
   • Ensure the dealership offers excellent after-sales service, including follow-ups with customers.
   • Implement customer loyalty programs or promotions to increase customer retention.

3. Inventory Management:

   • Oversee vehicle inventory, ensuring that the dealership has the right selection of vehicles based on customer demand and market trends.
   • Coordinate with suppliers and manufacturers to order new cars and manage used car trade-ins.
   • Manage vehicle pricing and ensure proper stock rotation to avoid overstocking or understocking.

4. Team Leadership:

   • Recruit, hire, and train dealership staff, including salespeople, service technicians, and administrative personnel.
   • Establish performance goals for staff and monitor their progress.
   • Create a positive, motivating work environment that encourages high productivity and morale.
   • Conduct performance reviews and provide feedback and coaching.

5. Marketing and Advertising:

   • Plan and implement marketing strategies to promote dealership events, sales, and new arrivals.
   • Manage digital marketing efforts, including social media, website, and online advertising.
   • Collaborate with manufacturers and vendors on co-op advertising and special promotions.
   • Monitor local market trends to adjust marketing and sales strategies accordingly.

6. Financial Management:

   • Prepare and manage the dealership’s budget, ensuring expenses are within the allocated limits.
   • Monitor financial performance, including sales revenue, profit margins, and overhead costs.
   • Ensure the dealership meets all regulatory and financial compliance requirements.
   • Analyze sales reports and customer data to identify opportunities for improvement.

7. Operations and Compliance:

   • Ensure that the dealership complies with all local, state, and federal regulations, including vehicle emissions standards, licensing, and warranties.
   • Oversee the maintenance and upkeep of the dealership facility, ensuring it is clean, organized, and welcoming.
   • Implement and enforce dealership policies and procedures for safety and operational efficiency.

Tasks

• Direct and control daily operations
• Evaluate daily operations
• Plan and organize daily operations
• Manage staff and assign duties
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors’ operations on sales
• Determine merchandise and services to be sold
• Locate, select and procure merchandise for resale
• Develop and implement marketing strategies
• Plan budgets and monitor revenues and expenses
• Determine staffing requirements
• Resolve issues that may arise, including customer requests, complaints and supply shortages
• Recruit, hire and supervise staff and/or volunteers
• Conduct performance reviews

Skills and Qualifications:

• Experience: 3-5 years of experience in automotive sales, management, or a related field.
• Education: A high school diploma is required; a bachelor’s degree in business administration, marketing, or a related field is preferred.
• Skills:
  • Strong leadership, communication, and interpersonal skills.
  • Ability to handle multiple tasks and prioritize effectively.
  • Financial acumen and experience with budgeting and financial analysis.
  • Customer-focused with excellent problem-solving abilities.
  • Knowledge of the automotive industry and market trends.
• Certifications (optional):
  • Certification in automotive sales or management is a plus.

Work Environment:

• This role requires a mix of office work, showroom management, and floor supervision.
• May require working evenings, weekends, and holidays depending on the dealership’s operating hours.

Compensation:

• Salary: Competitive base salary with performance-based bonuses.
• Benefits: Health insurance, paid time off, retirement plans, and employee discounts.

Experience and specialization

Computer and technology knowledge

• Point of sale system
• Electronic mail
• Spreadsheet

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Attention to detail
• Combination of sitting, standing, walking

Benefits

Financial benefits

• Commission