Marketing manager Needed to work in Canada by Joy Custom Homes Inc.

Key Responsibilities:

1. Strategic Planning:
   • Develop and implement comprehensive marketing plans and strategies aligned with the company’s goals and objectives.
   • Conduct market research to identify opportunities, trends, and customer needs.
   • Set marketing goals and performance metrics, and track progress against targets.
2. Campaign Management:
   • Plan, execute, and oversee marketing campaigns across various channels, including digital, print, social media, and events.
   • Coordinate with internal teams, agencies, and vendors to ensure campaign effectiveness and timely delivery.
   • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
3. Brand Management:
   • Maintain and enhance the company’s brand identity and messaging across all marketing materials and channels.
   • Develop and manage brand guidelines to ensure consistency and coherence.
   • Conduct competitive analysis to identify brand positioning and opportunities for differentiation.
4. Content Creation:
   • Oversee the creation of marketing content, including blog posts, social media updates, newsletters, and promotional materials.
   • Ensure content is engaging, relevant, and aligned with brand messaging and marketing objectives.
5. Budget Management:
   • Develop and manage the marketing budget, allocating resources effectively to achieve desired outcomes.
   • Track and report on marketing expenditures, ensuring cost-effectiveness and adherence to budget constraints.
6. Customer and Market Analysis:
   • Analyze customer data and feedback to understand preferences, behaviors, and trends.
   • Use insights to inform marketing strategies and enhance customer targeting and segmentation.
7. Team Leadership:
   • Lead and mentor the marketing team, providing guidance, support, and professional development opportunities.
   • Foster a collaborative and high-performance work environment.
8. Collaboration:
   • Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.
   • Coordinate with external partners, including advertising agencies, media outlets, and event organizers.
9. Reporting and Analytics:
   • Generate reports on marketing performance, including campaign effectiveness, ROI, and key metrics.
   • Use analytics tools to measure and evaluate the success of marketing activities and provide actionable insights.

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Implement communication strategies and programs
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or MBA is a plus.
• Experience: Proven experience in marketing management, with a track record of successful campaigns and projects.
• Skills:
  • Strong understanding of marketing principles, strategies, and tools.
  • Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Experience with marketing analytics and CRM software.
• Certifications: Professional certifications in marketing (e.g., CIM, PMP) may be advantageous.

Working Conditions:

• Office environment with some travel required for events, meetings, or market research.
• Typical work hours with occasional extended hours during campaign launches or project deadlines.
• Ability to work under pressure and manage multiple projects simultaneously.