High Paying Job: marketing manager Job in Canada by Fanson Capital Solutions Corporation 

Work setting

• Urban area
• Private company, corporation or industry

Budgetary responsibility

• 0 – $100,000

Key Responsibilities:

1. Strategic Planning:
   • Develop and execute marketing strategies that align with the company’s business objectives and target market.
   • Conduct market research to understand customer needs, industry trends, and competitive positioning.
   • Set clear, measurable goals and KPIs for marketing campaigns (e.g., lead generation, brand awareness, sales conversion).
   • Establish and manage marketing budgets, ensuring resources are allocated effectively to achieve goals.
2. Campaign Development and Execution:
   • Plan, create, and launch marketing campaigns across multiple channels, including digital (social media, SEO, email), traditional media (print, TV, radio), and events.
   • Collaborate with creative teams (designers, copywriters, videographers) to develop engaging content and promotional materials.
   • Oversee the execution of campaigns from start to finish, ensuring timelines, budgets, and objectives are met.
3. Brand Management:
   • Develop and maintain the brand’s identity, ensuring consistency across all communication platforms and customer touchpoints.
   • Conduct brand audits to assess how the brand is perceived and identify areas for improvement.
   • Enhance customer loyalty by promoting brand values, trust, and engagement.
4. Digital Marketing and Social Media:
   • Leverage digital marketing techniques such as SEO (search engine optimization), SEM (search engine marketing), and PPC (pay-per-click) advertising.
   • Manage and optimize the company’s presence across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
   • Monitor and analyze website traffic, user engagement, and conversion rates using analytics tools (Google Analytics, etc.).
   • Engage with online communities, influencers, and customers to foster a positive online reputation.
5. Customer and Market Insights:
   • Conduct surveys, focus groups, and interviews to gather customer feedback and insights into their preferences and behaviors.
   • Analyze data from customer interactions, sales data, and industry trends to identify opportunities and improve marketing strategies.
   • Use customer segmentation and targeting techniques to personalize marketing efforts and maximize customer engagement.
6. Content Creation and Management:
   • Lead content creation efforts, including blogs, newsletters, videos, infographics, whitepapers, and case studies.
   • Oversee content calendars, ensuring timely and relevant content distribution across all platforms.
   • Ensure content is optimized for search engines (SEO) and resonates with the target audience.
7. Team Leadership and Collaboration:
   • Lead and mentor the marketing team, providing guidance on strategy, execution, and professional development.
   • Collaborate with cross-functional teams, including sales, product development, finance, and customer service, to ensure marketing strategies are aligned with business goals.
   • Foster a creative and data-driven environment, encouraging innovation and continuous improvement within the team.
8. Performance Measurement and Reporting:
   • Track and measure the effectiveness of marketing campaigns using KPIs and analytics tools.
   • Analyze the return on investment (ROI) for different marketing activities and adjust strategies accordingly.
   • Prepare regular reports on campaign performance, customer engagement, and other relevant metrics for senior management.
9. Public Relations and Partnerships:
   • Develop relationships with media outlets, influencers, and other third-party partners to promote brand awareness.
   • Manage public relations efforts, including press releases, event sponsorships, and crisis communications.
   • Build partnerships with organizations, influencers, or other brands to extend reach and enhance marketing initiatives.
10. Event Planning and Management:
    • Plan and execute marketing events such as trade shows, conferences, webinars, and promotional events.
    • Manage event logistics, coordinate with vendors, and ensure that events align with overall marketing goals.
    • Gather post-event feedback and analyze event effectiveness for future improvements.

Tasks

• Develop promotional materials
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Gather, research and prepare communications material

Experience and specialization

Computer and technology knowledge

• Adobe Photoshop
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• MS Windows
• MS Office

Area of specialization

• Business analysis
• Interactive/new media
• Accounting and financial services
• Market research
• Marketing
• Brand management
• Digital media
• Strategy

Additional information

Transportation/travel information

• Public transportation is available

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Qualifications:

• Education:
  • A bachelor’s degree in marketing, business, communications, or a related field is typically required.
  • An MBA or advanced marketing certifications (e.g., Google Analytics, HubSpot, or Facebook Blueprint) can be a plus.
• Experience:
  • Proven experience (typically 5+ years) in marketing, with a track record of managing successful campaigns and teams.
  • Experience in digital marketing, brand management, content marketing, or product marketing.
  • Demonstrated ability to analyze market trends and customer data to inform strategic decisions.
• Skills:
  • Leadership: Strong leadership and team management abilities, with experience guiding and motivating a team.
  • Strategic Thinking: Ability to develop long-term marketing strategies while being flexible enough to pivot as needed.
  • Analytical Skills: Strong ability to analyze data, understand market trends, and measure campaign performance.
  • Communication Skills: Excellent verbal and written communication, including the ability to convey complex ideas clearly to different audiences.
  • Project Management: Experience managing multiple projects simultaneously, ensuring deadlines are met and resources are allocated effectively.
  • Creativity: Ability to think outside the box and develop innovative marketing campaigns.
  • Tech-Savvy: Familiarity with marketing tools (Google Analytics, CRM software, email platforms, etc.) and an understanding of digital marketing strategies.

Preferred Skills:

• Knowledge of data-driven marketing techniques such as A/B testing and conversion rate optimization (CRO).
• Experience in content management systems (CMS) like WordPress or Drupal.
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot).
• Graphic design or video editing skills are beneficial (Adobe Creative Suite, Canva, etc.).
• Knowledge of paid advertising platforms (Google Ads, Facebook Ads, etc.).

Work Environment:

• Location: Marketing managers typically work in an office environment, but many also have opportunities for remote work, especially in digital marketing.
• Hours: Full-time positions with typical business hours. However, marketing managers may be required to work evenings or weekends during major campaigns or product launches.
• Team Dynamics: Marketing managers often work closely with other departments, including sales, product development, and customer service, to align marketing initiatives with business goals.

Career Growth:

• Senior Marketing Roles: Marketing managers can advance to positions such as Marketing Director, VP of Marketing, or Chief Marketing Officer (CMO).
• Specialization: After gaining experience, a marketing manager may specialize in areas such as digital marketing, content strategy, brand management, or market research.
• Entrepreneurship: Experienced marketing managers may choose to start their own marketing agency or consultancy firm.